Why This Year’s Flu Season Is More Complicated Than Ever

Flu season is always unpredictable, but this year, there are extra hurdles to consider. With a new, fast-moving flu strain, lower-than-average vaccination rates and even other illnesses adding to the mix, this season may be extra challenging. With these things in mind, hospitals are preparing for higher patient volumes and more complex cases this year. We're here to help you stay informed this flu season, because together, with a few simple actions, we can protect what’s most important: your health and peace of mind.

A New H3N2 Variant Driving Early, Intense Outbreaks

The influenza A (H3N2) virus has long been linked to severe flu seasons, and this year’s new, dominant strain is proving especially challenging. It’s spreading earlier, moving faster and has changed enough that the current vaccine isn’t a perfect match. Even still, experts agree: getting your flu shot is the best way to prevent serious illness and hospitalization.

Declining Flu Vaccination Rates Among Adults and Seniors

Vaccination is our strongest defense against the flu, yet rates among adults and seniors are dropping significantly. According to the Centers for Disease Control and Prevention (CDC), less than half of all adults and children in the U.S. received a flu shot last year. Lower vaccination rates result in less community protection and increased strain on hospitals.

If you haven’t gotten your flu shot yet, it’s not too late. Once you're vaccinated, it takes about two weeks for your body to develop the antibodies that protect you against the flu, so there's no better time to get your annual flu vaccination than now. Every dose helps protect you and those around you.

Navigating Measles Outbreaks This Flu Season

While flu is front and center, measles cases are also on the rise, adding extra challenges for pediatric care teams and emergency departments already preparing for flu surges. The good news is that you can keep your family protected from measles with the MMR vaccine, and hospitals are working hard to keep patients safe through strong infection control measures.

How Hospitals Are Preparing — and How You Can Help

Hospitals are taking proactive steps to stay ready:

• Encouraging staff and community vaccination to reduce risk
• Expanding surge plans for emergency and inpatient care
• Strengthening infection control protocols to keep everyone safe

You can help by scheduling your flu shot, practicing good hygiene and staying home when you’re sick to prevent spreading germs. These simple actions make a big difference and can save lives.

We're Here for Your Whole Health

This flu season may be more complicated, but together, we can navigate it with confidence. Our dedicated experts are here for you — with trusted care, compassionate support and resources to keep you and your loved ones well. Schedule a flu shot today to help protect your health this season. And if you're feeling sick, find an emergency room near you.